Healthcare Marketing Impact Awards
Bronze award for Integrated campaign
StoneArch
Supplier/Vendor/Pharma,
Minneapolis, MN
Campaign:
The Amazing Power of Breast Milk
Client:
Medela
Medela wanted to unify several initiatives aimed at spreading the word about the benefits of breast milk. The pump manufacturer's campaign boiled down to a single message: the power of human milk. The marketing effort has seen some successful metrics, including more than 1. 4 million views of its videos, 23, 000 social media likes, 59 million digital impressions and 8 million print impressions. Client Location:
McHenry, Ill.
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