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We had used a company that was generating about a 100 leads a month for us with a $1100 in ad spend. They were using low-cost keywords and my price per click at the time was around $1. 65. Because of the refinance boom we pulled out and started focusing on direct mail. I would say half the leads were bad or fake which I know comes with the territory of the lead generation. The other thing I noticed was the prospects were low quality and it was going to be a long sales cycle. We used a pdf or online as the dangling carrot but I was never a fan of tricking people into giving you their information. We wanted to go back to Ad words but use a different company. When we logged into our Ads Manager all of the ads were still in our account. We severed the relationship, and to our surprise, the ads still remain in our account. I switched in a new landing page and fired up the ads, and I am getting leads. Not all of the ads are being shown because the max bid is not high enough. For the ads that are working when I google search the keywords, my ad is the only ad showing for a mortgage.
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When I saw it, I laughed again. Notice that we aren't simply wearing the same color of v-neck, knit shirt, we're tilting our heads the exact same way, too. Maybe the reporter and ginger farmer are meant to be … or are at least meant to be another book. 🙂
The Reporter and the Ginger Farmer
Do it yourself incorporation
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- I got this email just an hour ago. At least they can admit it. : gaming
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