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Webcast The financial services world has had a tough decade. From a global financial crisis to an uptick in regulation to the COVID-19 coronavirus, and possibly yet another financial crisis off the back of that, it's no wonder the sector is often seen as traditionally slow to digitally transform. With everything else going on, it often feels like there's simply no time. However, the global pandemic has – as in any other industry you'd care to mention – challenged financial services (FS) organisations to find solutions as the vast majority of their employees have uprooted from office environments to work remotely. Juggling a change of day-to-day environment and technological infrastructure with the hammer blow of an instantly volatile market has proved a baptism of fire for many FS firms, which were previously running behind the digital transformation curve. But who had the agility to cope, and how did they carry it off? Who even saw the fallout as an opportunity to pivot and advance? To more deeply explain the huge challenges FS firms have faced recently, as well as the best strategies for coping and thriving, a panel has been assembled for a webcast to be held here on July 9 at 1100 BST.
NEW DELHI: The Advertisement Standards Council of India ( ASCI) on Monday announced to introduce guidelines for usage of claims of awards and rankings by the companies in their respective advertisements. Now, brands and services need to ensure that the accrediting bodies involved in disseminating or presenting awards or rankings are authentic and credible, while validating their claims in advertisements. The new guidelines, which would be effective from February 1, 2020, aim to curb the "superiority claims" in advertising for the products and services based on awards and rankings received, which "sometimes misled into believing" by the consumers, the ad regulator said in a statement. "The guidelines will lend assistance to advertisers for appropriate and correct usage of reference to awards or rankings in advertising; to ensure that their claims are not misleading, " said the ASCI. It further said: "The guidelines will also assist the advertiser to understand the rigour required for claim substantiation and pitfalls to avoid so that their claims pass the muster with ASCI's Consumer Complaints Council (CCC). "
By Jane Wakefield Technology reporter image copyright Getty Images Two leading UK firms - the insurer Aviva and the Intercontinental Hotels Group (IHG) - have become the latest to "pause" advertising on Facebook. They join Ford, Adidas, HP, Coca Cola, Unilever and Starbucks, which have all acted in response to how the social network deals with hate speech. The Stop Hate for Profit campaign claims that Facebook is not doing enough to remove hateful content. Facebook has said it wants to be a force for good. Ahead of the latest developments, the tech firm's UK director Steve Hatch told the BBC that "there was no profit in content that is hateful". In a statement to the BBC, Aviva said: "We regularly review which social media platforms we use and have taken this moment to pause and reassess Aviva's use of Facebook for advertising in the UK. " IHG added it had recently taken the decision to suspend advertising "through Facebook globally" but did not provide additional context. The Buckinghamshire-based firm operates under the Holiday Inn, Crowne Plaza and Kimpton brands, among others.
Financial services ads by joomla
Now, it appears the social media monolith may be temporarily doing away with political ads altogether. As Bloomberg reports, Facebook Inc. is weighing the option of banning political ads from the site in the lead-up to November's presidential election. If it does, it won't be a big financial hit: Zuckerberg has said that political ads represent just 0. 5% of the company's revenue, though it could sour the corporate relationship with the Trump administration, which has focused on Facebook ads as a key part of its 2020 reelection strategy. News of this possibility follows weeks of the ongoing Stop Hate for Profit campaign, during which hundreds of advertisers including major corporations like Levi Strauss, Pfizer, and The North Face have begun to boycott Facebook over its laissez-faire approach to divisive content. Although the boycott is meant as a rebuke to a wide variety of hateful content that crops up on the social media site, it began as a response to Facebook's refusal to implement measures similar to Twitter's new "manipulated media" warning on Trump's tweets, or its hiding of presidential messages glorifying violence.
Financial services advertising
However, it's not thought Facebook or Instagram makes up a large proportion of Aviva's ad spend, with TV and print larger.
Webcast It's been a challenging decade in the financial services sector to say the least. From the global financial crisis to environmental, social, and governance regulation, with digital transformation on top. Now the COVID-19 virus outbreak has provided the impetus to accelerate those digital transformation plans. As offices emptied and market volatility made the next day, never mind the next year, uncertain, which financial services firms have the organizational agility to cope? And what are they doing that their competitors can't yet do? Join Ambrose Shannon from Accenture and Viren Patel from Workday in tomorrow's live webcast, at 1100 BST, 9 July, as they explain the huge challenges facing the financial services sector, and how to solve them, to The Reg 's Tim Phillips. Tune in to discover:
How COVID-19 has accelerated the digital-transformation journey
The existential risk if you hesitate or move too slowly
Which firms are thriving and what they do differently
Your roadmap for COVID-19 and beyond
Register here and join us tomorrow morning for this live webcast, brought to you by Workday.
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An article which refers to my situation in the context of whistleblowing in Forbes magazine, by Dina Medland ( @dinamedland)